Naming a team can be as challenging, if not more challenging, as naming a newborn child. You have to think it out creatively to ensure that the composition of the team is best described in a few words. When choosing team names for work, you will have to consider a ton of things.
First, there is the purpose. The name should speak of what the team is here for in the first place. Think about the function or the nature of the team in itself. That is a good guide on how it should be named.
Second, there is the reputation. You have to think about what kind of image you want to build with a certain name.
Third, there is recall. You have to ensure that the team name you are creating has a sense of being memorable, not easy to forget. Branding is an all-important goal of creating a name, especially if it involves work or business.
Naming Based on Purpose
Picking a name for your team based on its very nature or purpose is one of the easiest and fault-free ways of doing so. Every team created within a corporation has its purpose. For example, a team within the marketing department that is assigned for the creation of promotional materials may form a name that will match their goal and the very reason for their creation.
Goal-specific names are easiest to form because you just have to stick to the objective side of it. You no longer need creativity because the name is written right there with the purpose of the team itself.
Building Strong Image
Naming a team based on the kind of reputation you may want to build for it is trickier than you may think. This is not just about labeling the team according to what it does. This is also about creating an image that is most likely attached to the words you are using.
Some teams would resort to names or variations of team names that have had success in the same field. As they would like to pass on the winning poise and the success rate to the one they are newly creating, they would want to be named the same or the closest they could get to that established name.
Alternately, you may also want to create a unique name for your team to prepare it for supremacy in its particular field. A name that stands out from the rest because it is not like the rest is more likely to steal attention. If that’s your very purpose, going creative should be the best technique.
Branding and Recall
An ideal guideline when creating a name for a corporate team or any name for that matter is recall. You have to make sure the name rings a bell so it gets enough attention. It is important that you seek advice from the members of your team to increase the number of choices.
When a number of creative minds start to work, you have got better chances of finding the perfect fit. The members of your team may have a different perception about what you do. Their varied thoughts and their distinct interests would help you extract different choices for the most suitable title or name for the team.
If you simply want to be different and you want to bust all the professional guidelines of naming a work team, you can well do so. Of course that is if you have got the blessings from your superiors. Going for fancy names is not a crime, especially if the nature of the job is not that formal or serious. Even if it is, for as long as you see one name to coordinate the team, to organize the team, and to mobilize the team, you can go well with it.
One good idea for a fancy team name is to incorporate the initials of the members of the team and juggle them. You may also use an acronym for the functions, ideals, or goals of the team. You can also use the locality where the team is working and add some other words to it, as is done in the NBA and other sporting teams.
There are really no boundaries in naming a team. For as long as it works effectively, it is good enough.